Equity in a company is how much of the company you own. For Nevada C-Corps it is typically represented by shares of stock. When you start a company, you will issue shares to the founders. You can also issue shares to employees, advisors, and investors.
Issuing equity is a way to align incentives. When you issue equity to employees, advisors, and investors, you are giving ownership in the company. This means that they will benefit when the company does well.
Sagebrush is on a mission to ensure that everyone owns a piece of what they create so we can create fair and diverse systems of ownership.